Your Small Business’ Culture: Monday Money Message for July 20th 2015

The American Heritage Dictionary defines culture as: The predominating attitudes and behavior that characterize the functioning or a group or organization. Every business has one, it’s just a matter of whether or not it is defined or default. Why would you want to take control and define you won culture? Here are just a couple of reasons why:

1. It determines your “rules of the game”, both internally and externally
   This sets the tone for what is and is not acceptable both internally and externally. think of a soccer field. Anything can go on, as  long as they stay “in bounds”. It reduces frictions and “fuzziness”.
2. It defines WHO your company is, and for what it stands.
   This makes recruiting easier, as well as attracting you perfect customer
3. It engages your team.
   with a defined culture, everyone knows where they stand, and where they are going. It emphasizes their specific importance. That leads to happier staff, which keeps them around longer, AND it increases productivity tremendously.

How to define and create your company culture:

1. As the owner, sit down and really think about what are the most important values to you.
   For example, a couple of my culture statements are as follows: 1. Open and honest communications at all times, 2. over service, 3. as long as I have done something for a business owner that will help his business, I’ve had a good day, and 4. I am not nice. (I explain this in the video)
2. Once you come up with 3- 5 statements. Engage your managers / team.  Have them do the same.
   This in itself is great for team building. Plus, I am sure you will have several similar responses. Together you can define your culture and crate your “points of culture” statement.
3. See if you are leaving out anything regarding how you want your company to be perceived in the market place.
   this helps with your marketing, sales, and recruitment
4. Determine how to handle any consequences for not following the culture.
   Ground rules set, less issues to handle

For a great book on this topic- I suggest “Delivering Happiness” by Tony Hseih. Make this a fun and engaging exercise. Mostly make it your mantra to live by! Have a great week! Next week’s topic is product and positioning.